Hello!
I’m Divine.
I make complex enterprise software feel like it was built for the people using it.
Enterprise SaaS, B2B & B2C platforms, design systems, large-scale workflows.
15+ years designing enterprise products and systems
Austin, TX
Work
Featured Projects
Case studies that reflect my approach to systems thinking, enterprise platforms, and product strategy.
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Modernizing Dell’s Commercial Quote Experience
Why were customers calling a rep when the better experience was already online?
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Shaping an AI experience vision through system-level exploration
What does it take to shape how an organization thinks about AI, before anything gets built?
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Modernizing Dell’s Self-Service Logistics at Scale
How do you move complex enterprise logistics online without making checkout feel more complicated for everyone else?
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The Dell Design System Governance Engine
What if governance didn’t slow designers down, and instead ran alongside them?
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A self-directed design exercise in response to a brief from Hopper
How do we turn a price-checking habit into full-trip booking behavior?
Writing
Latest Articles
These are my efforts to understand the convergence of AI, product design, and business strategy. I write to clarify my ideas, not to provide definitive answers. If this information is helpful or encourages discussion, that’s more than enough.
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AI products don’t need better screens; they need better systems.
Most AI design conversations focus on interfaces. But when a product’s behavior is probabilistic, the hardest design decisions aren’t on the screen. They happen before anyone opens a design tool. Here’s what I think design teams need to do differently.
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The conversation that should happen before any AI project kicks off
The people funding the project, the people building it, and the people whose workflows it changes all have completely different ideas about what success looks like. Nobody includes that in the project plan, and that’s usually where things start to go wrong.
Recognitions
What people say
Divine’s exceptional contributions have been instrumental in designing all the logistics features that have brought immense value not just to the Cart and Checkout experience but also to the Quote functionality.
Ankur Dubey
Dell Technologies
Your leadership in Quotes has not only filled a crucial gap but also inspired the rest of the team to rise to the challenge. As we continue to evolve, know that your efforts and sense of responsibility are highly appreciated. Thank you for all that you are doing.
Itee Sharma
Dell Technologies
Your willingness to dive right into the work, conduct difficult remote interviews, interact thoughtfully with stakeholders, and prototype designs has allowed us to keep this project’s timelines on track despite many short-term demands.
Claire Regan
Dell Technologies
You have conducted multiple D&F sessions, striving to understand the lay of the land of our commercial checkout experience while also driving GOP and OMOD, while guiding our commercial purchase designers. You live by our culture code and do what’s right for our customers, while also balancing the hectic nature of our business priorities. Thank you so much!!!
Paul Sturrs
Dell Technologies
Your work is excellent, with remarkable attention to detail helping us gaining alignment from diverse stakeholders. Thank you for following through, going to the next level, and setting a standard for how we work with our colleagues across the enterprise. We have a lot to learn from you!
Tonya Browning
Dell Technologies
Divine, I want to thank you for a great partnership with my team and me so far. You seek solutions that creatively align user needs and business goals and have been flexible to help us prioritize the work, considering capacity concerns. Looking forward to all the great work you and the Ursa team have lined up to improve the customer experience in the upcoming sprints. Kudos!
Surya Prabha Mohanan
Dell Technologies
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